My 3 Reasons for Always Using Images in Social Media
I interviewed a photographer today for the podcast show – my definition of a photographer is someone who actually takes photos using the manual setting of a camera. Actually that was the photographer’s definition, I borrowed it.
As the interview progressed I asked this photographer what she likes to do when she is not on the job. You know darn well that her camera is attached to her at the hip – she isn’t going to miss a shot.
Cameras are every where. They are now called smart phones and almost all of us carry one. No one has an excuse these days to not grab that perfect image.
REASON NUMBER ONE:
Images get you to react. Think about it. You see a picture, you either like it or you don’t. There is the first reaction. Your brain will kick in and you will think about why you do or do not like the image. You are reacting therefore so is anyone looking at your posted image.
If you like puppies you may have smiled, you may have looked at the image longer, you may have thought about a puppy you once had, you had a reaction.
REASON NUMBER 2:
On Facebook, posts with images generate 100 PERCENT MORE engagement than text-only posts.
On Twitter, tweets with images generate 35 percent more retweets than those with no images.
REASON NUMBER 3:
Do you buy a product from an ad with no picture? Probably not. Even if you do not have a product, if you are a service-based industry there are images you can use to get people to react. Do you want to buy a puppy? No, I don’t have puppies for sale. Got you to react though right?