One day I woke up and knew it was time to rebrand my business. It was time as you will see in my 7 reasons. There are always more – but these reasons are sufficient enough to get you started and maybe put a bee in your bonnet about making some changes.
- You are tired of doing what you do or it actually is getting more difficult to do what you do for clients. In my case I was managing social media accounts for people and that takes a lot of work and a lot of time. I wasn’t feeling the excitement any more.
- You realize one day what you do isn’t that popular any longer. I just used the word “manage” and I had been using it for 4 years in telling people what I do. I realized that word could have a definite negative connotation. I thought about that and decided to stop being a social media manager. People are very savvy about doing social media, not so savvy about the right ways to do it though so I took a step back and realized that consulting with people was a better way to go. I have years of experience under my belt. I learned from many of the biggest thought leaders in social media, I knew I was qualified to consult and stop managing.
- You realize one day you have expanded beyond your original scope. I had. I was offering too much to people in hopes that something I offered would get me hired.
- You realize you have to explain what you do over and over because no one really has a clue. This was a tough one to swallow because I thought I had clearly defined what I do. Then someone I really respect in business told me she did not have a clue – time to rebrand.
- You realize that there are aspects of your business you like doing but have stopped doing. This was a real light bulb moment for me because I like to write, and I had stopped doing that. I was doing things that really did not shine a light on my talent. Time to rebrand.
- You start to get asked to do other things or you start to do other things. In my case I started a podcast business and in doing that I knew I had to rebrand.
- You realize your business name is just not good, or it sounds too much like something people wouldn’t like to identify with, or it is too much like a big name and you get a cease and desist letter. None of this happened to me, but these are also great reasons to rebrand.
I rebranded but I did not change my website because a very clever person had me brand myself as my name many years ago. All I had to do was add a tab under carolesanek.com and the name of my corporation was there. My business cards, my print advertising, and more all falls under Butterfly Boom Productions and my anthem is that I am the Chief Expressive Creator.
My 9 seconds description of what I do is this:
“I develop visually-oriented content for clients using my insightful emotions and expressive energy.”
This all came from taking the Fascinate program that was developed by Sally Hogshead and it rocks. I highly recommend taking the quiz (it is very reasonably priced) and figuring out what your anthem is and how to describe yourself. When I tell people what I do they know that I paint pictures in the minds of their potential customers because I have years of insight behind me and everyone who knows me knows I am filled (sometimes over-flowing) with energy.
I am an expressive creator.
This is what I do:
- Social Media PR (I consult with people to make their social media glow)
- Content Creation (of course I create content, I have 3 awards for writing – brag moment)
- Blog Set Up (I enjoy working with people to set up a blog and if they can’t write I do the next thing):
- Ghost Write
- Podcast Lessons (if you want a podcast)
- Podcast Production and Editing (if you want a podcast but don’t want to do the production and editing part)
I think it is pretty clear what I do.
What happened when I took the word “manage” out? I got 3 new clients almost immediately.
I got hired to set up a blog.
I am producing and editing a podcast for someone else.
I have shared with you reasons to rebrand – if any reason has hit home, sleep on it, think on it, write it down, and if it all makes sense, go for it.