6 MONTHS AND 1 DAY

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Yes, it has been 6 months and 1 day since Larry and I told each other how much we love each other.  It has been 6 months and 1 day since he last kissed me.  It has been 6 months and 1 day since a helicopter flew him to a major hospital in the Tampa area and he took his last breath there 12 days later.

My life has been filled with every emotion you can name.  I won’t even start listing all of them because all you need to do is think of the worst situation you can ever be in or have been in and you will know how and where I have been.

This morning when I woke up and I felt different and I wasn’t sure why.  I opened my email and saw my daily post from Seth Godin and inspiration began.  This is what Seth wrote:

Widest common denominator

If you’re creating something where widespread inputs, usage and adoption lead to significant benefits, it’s worth considering who you’re excluding.

The curb cut turned out not simply to be a boon for wheelchair users. At low cost, it opened the sidewalk to a significantly larger audience of strollers, delivery people and skateboarders, too.

Often, we make the mistake of focusing on too broad an audience. Obsessing about the minimum viable audience forces us to make something that’s truly better. But once we identify those we seek to serve, broadening access is a powerful way to add impact.

This isn’t a matter of high or low, more or less. It’s the power of thinking hard about who it’s for and what it’s for.

He is a man of few words and yes, he ended a sentence with a preposition.  Who am I to tell him that he did that?

The point he made was like a lantern in the dark to me.  I immediately went on every social media site I have and then I jumped on my website and I edited the shit out of things.

I went basic like wearing basic black.

My profile on Twitter made me want to throw up so I re-wrote it and I kept it simple.

Check it out here:

https://www.twitter.com/carolesanek

Basic black.

I cleaned up 6 months and 1 day of things I no longer do, things I no longer am, as I get ready to use my social media more because…

I have a book coming in 2020.

I have a new podcast coming in 2020.

Funny thing is they both have the same name.

“Fractured” and I obviously need to create some fuss about all of this while keeping it all basic black.

All I know is I am heading somewhere and I can hear the engines humming.

 

 

 

 

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Does Your Back-End Need Work?

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The answer is your back-end needs work for sure.  I have been in marketing and branding for years now and I know first hand how easy it is to get caught up in new ideas, exciting new things, exciting older things, and fiercely embracing the entire idea.

BUT WAIT

What about your back end?

Hey there I am not talking about what you sit on, heck no.  I am talking about what happens behind the scenes of the new blog, the new podcast, the new video, the new story and how your back end can cause your house of cards to tumble down and fail.

I see failures, I hear about failures, and there is more to being successful than writing, talking, interviewing, shooting a video, posting stories and just moving on people.

If you are writing a blog (like this), it is important to have key words, to have a nice inviting template, to spell correctly, to use photos or videos, and to share it everywhere.  It takes work at the back end.

Are you podcasting?  After podcasting for 3 years and attending many conferences and meetups on podcasting I have picked up a whole bag of tricks and I use them.  I had a podcaster tell me the other day that her sound was bad and someone finally told her to try a certain software to fix her sound and she found herself on iHeart radio after that one improvement.  People bad sound will ruin your podcast.  People will not listen.  Yes, it is easy to podcast however the work begins after you record the show.  Editing is a good idea, I never edited a lot.  I was more into the coughing and clearing of the throat then some “ums”.  Music please, music gets people ready to listen, it helps set the mood.  Intros are a must – outros not so much in my humble opinion. There is a debate on the necessity of show notes.  I will be joining my husband soon on his real estate podcast and I will type show notes.  Then there is marketing, it is a must.

If you are going to podcast and you want to be successful don’t just throw a show up without working on your back end.

Videos – it seems like every social platform wants your videos.  First and foremost, you might want to try with the ones that work well for example live streaming over pre-recorded videos according to those in the know are best.  I learned what I could do better and I fixed things.  I bought a backdrop ($15) on Amazon.  I bought professional lighting ($65) from Amazon.  My Logitech camera has a microphone and my videos look so much better now.  Good lighting is a must.  The back end that I need to work on is tags, marketing it more, and live streaming on other platforms.

There is a lot more to your back end than I have written about here – the bottom line is that you do need to be all in – don’t be a half-ass or a half back-end.

 

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I am Too Expensive

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Many times in my career I have been told I am too expensive.

Recently someone in a group I belong to on Facebook wrote that she put an offer out to do social media for clients for $200 per month.  The majority of us told her that her pricing was skewed.  We told her discounting her worth will end up biting her in the butt and to top it all off she would need a huge staff just to deliver on what she has promised.

Then there is the fact that you, the cheap client, will get what you paid for, and it could be a big waste of money.

I know you have been surprised yourself to read what a coach is charging, what a social media thought leader is charging, what a public speaker is charging.  What got me over the shock and awe was considering what these people would be paid in the corporate world.  You know that world, it is where people get benefits paid for, sick days, vacations and many other things.

We don’t get a holiday bonus, we do not have company paid insurance.

Big shocker here – we don’t get our conference expenses, where we learn from top people to make your business better, reimbursed.

In 2014 I spent over $5000 attending conferences to improve my business and that trickled down to improving your business.

Money doesn’t grow on trees, you know that.  Love doesn’t pay the bills.  Telling me you love my writing, you love my creations, you love my work is nice but love doesn’t put food in my refrigerator.

An offer of paying for my lunch while you ask me questions doesn’t either.

I am very good at what I do, in fact I am so good that I actually am very choosy about who I bring on board as a client.  You see clients have to pass my sniff test too.

I sniff all clients out.

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One Year Later

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Second Chances

One year later we are in a much better place in our lives.  I call it “thriving after surviving” and I have used that phrase in my personal blog, which sadly I have not written for in quite a while.  I also use it in my Tuesday night Facebook Live segments at 7:30PM (shameless plug I know).  I call these segments “Thrive”.

I intend to repurpose blogs I have written and talk about these stories, I plan to talk about people I interview with my new podcast “They Dig Deeper” where people share their stories on doing good things without thinking about them, and yes, I will also bring my book on board eventually, just not today.

This is the year I looked back at all the times Larry and I were just expected to do what was asked of us and we did these things to keep the peace.

While Larry was in the hospital I listened to the concerns his kids had regarding how they feel about certain things their dad does or doesn’t do.  I listened, I took their concerns back to Larry and we discussed everything.  Newsflash, Larry is not really going to change that much, he is whom he is.  I throw little reminders at him from time to time but it is not my “job” to get him to do what other people expect.  In fact, when you want change, you need to be a part of that change.  It is not a one-way street.

Change is often inspired because something in your life is hurting you much like ill-fitting shoes pinch your feet.  Change also happens when you realize how old you are in actual years and think of all the things you still would like to do but time is not really on your side.  On year later we see this very clearly.

The latter hit us as Larry recovered from his open-heart surgery and his emergency exploratory thoracic surgery within hours.  We almost lost each other.

Lesson learned through all of this was that we truly only have each other and if we intend to make loving memories we have a second chance to do that.  We are moving forward with gratitude and appreciation of the fact that we have been blessed with another chance and we will take advantage of all that life has given us.  One year later our hearts are full.

What about devastating crises?  What if I had lost Larry?  I cannot answer what I would have done because it did not happen, yet life crises happen to all of us and unfortunately some do come with irreversible sad or tragic endings.  Can we thrive after these crises happen?  It depends on what lies inside of us.  Things will never be the same again and in times like this we may not make it through on our own.  There is no shame in asking for help.  I have been there, in fact I was there as recently as a year ago when I did some life counseling to understand some baggage I was carrying all these years.

Crises we survive and then move on to thrive afterwards often come with people making positive changes in their lives.  Whatever your higher power is, when you come face to face with what happened and are still standing above ground chances are you will make changes.

Do we regress?  You betcha we do, however with practice regaining your new direction in life is easy because you will feel that pinch again.  It is up to you whether you will kick off those shoes or keep wearing them thinking they will stretch and stop pinching, they won’t.

One year later this feels so good:

Kicking those pinching shoes off in life will feel so good.

 

 

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My renaissance in 2018

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Butterfly Changes Are in the Wind.

The answer my friend is blowin’ in the wind, and the butterfly is on course with new beginnings in 2018.  I have golden beginnings in place and a renaissance happening.

Did you know if you use the word renaissance in lower case that the definition is:  a renewal of life, vigor, interest, etc.; rebirth; revival

This past year has been one where I have teetered on the edge of wondering what the heck I could do to be better, ho I could encourage others in a better way, and how to get YOU excited to join in the process.   The last place you want to be is Dec 2018 is back here reading what I plan to do in 2019 when you could have joined in and started now.

You have ALL read this before. Let it sink in your brain in gold because we are shooting for gold in 2018.

In 2017 despite the curve balls my wonderful husband threw at me with his heart issues, I am blessed.  In 2017, despite the curve balls my adorable Bichon Frise, Willie, threw at both of us, we are blessed.  We were both unable to work for months, and we like to eat, and drink and travel and we focused on how we were going to make that happen in 2018.  The renaissance began to take shape, energies flowed, sparks ignited in my brain, and a plethora of wonders started to fall into place.  Life was golden again.

I ended 2016 by applying for a trademark for Working Women World, an international community but it taken a back seat to everything else I was doing.  It took 45 weeks to be approved  and it can now emerge as a strong community where women can rely on each other for inspiration and support.  First on my renaissance list in 2018 is to get that website updated, and also get it ready for the podcast “Stories from Many Hearts” where women will tell their stories to uplift and motivate you and others to take that leap.

The podcast will launch in February, which is a fitting launch month with hearts and Valentine Day and love and support and you name it.  Guests are already booked and this is so exciting. This is a true golden moment.

Stories from Many Hearts and The Crazy Marketing Ladies Show are part of the renaissance.

The Crazy Marketing Ladies Show http://thecrazymarketingladiesshow.com is done for 2017 but within the walls of the cells in my gray matter that gave rise to this renaissance came the idea to not only continue to bring you new episodes, but to also (and this took courage) take the next step and use Facebook Live.

Every Monday morning at 8AM and every Friday morning at 8AM I will do a Facebook Live from my studio, where I podcast, where my large white board of projects is, where my dog, Willie, lies on the studio table and will probably be the star of the show.

These will be brief escapades, if you will, of what I am planning to do through the upcoming week, and ending with what I accomplished.  Headphones will be on, microphone will be in front of me, script will be on my PC and so it will begin.

These live broadcasts will begin mid-January and I want you all to know right now I do not like to see myself on video, TV, film whatever, I may wear sunglasses, or maybe not.  It is not easy for me to be golden but I will attempt to shine.

As I waited those 45 weeks for my Service Mark (Trademark) which is longer than a pregnancy, I put together a Membership Club for social media which can be found on my website https://carolesanek.com and the tab that gets you more information is aptly named “Join Success Team Members Only Group”.  I created it based on the premise that helping people with DIY social media would be a great service, and it is.  We still offer full service social media and you can read all about it by going to the site (and it is extremely affordable too).

Now that I had that all up and running I needed to move forward with new ideas.  A wonderful friend contacted me at the right time (I am here to tell you there are no coincidences).  She asked me to give a talk at her weekly meetup and suddenly my gray cells were back in 2011 when I first started my business and gave classes to the masses on the right way to use social media platforms.  It was like being slapped with an “aha moment”.  Classes on using social media are returning.  I will narrate the slide shows I create and put them on YouTube to share a wealth of information and ideas for making YOUR business grow.  More golden moments were showing up.

No surprise here, I love to write.  I knew I had to bring more writing into my life.  I was invited to a networking luncheon where I talked about my love of writing and after my very first visit I was asked to write a blog for a business.  I was a guest at another networking event and from that I was asked to write a newspaper article.  With these two opportunities came excitement because I was returning to where I started in writing and back to square one.  A third possibly has just opened up for me to write a great story and I hope they keep coming.

I started my entire social media business based on a blog.  I blogged my heart out.  As readership grew I saw the importance of blogging and in order to grow more, I knew social media would play a pivotal part.

This is the year my blogging will be more consistent and I plan to have more clients as time goes by and my wings flutter in excitement.

This also means 2018 is the year of the book that I have been wanting to write.

Again, renaissance defined in lower case is a renewal of life, vigor, interest, etc.; rebirth; revival

I want to share what this definition means to me.

  • Renewal of life – in my marriage to the love of my life, there was a terrible scare and I wasn’t sure how we would return to the life we once shared.  I was wrong, our lives are renewed and better.
  • Vigor – I lost a lot of it this year, I attribute it to adrenal fatigue and to this day when stressed I nap, I don’t fight it.
  • Interest – the last two months of this year renewed my interest in many things I have done, new things that will be done and that is so exciting.
  • Rebirth/Revival – I am re-birthing an old podcast, birthing a new one, I am writing a book, I am teaching classes again, old is new and that is not a bad thing.

Please Dream in Gold

Remember there is no alchemy in play here.  The brass we deal with will not become gold without work. , We do have to put things in place and when we do magic will happen and brass will become gold.

Get those bottles out and pop and clink to your renaissance.

I hope I have sparked your interest in creating a renaissance of your own.  You have time, think about it.  Take a break from the craziness of the holidays, sit back, relax and dream in gold.

All my best to you for a spectacular, bright and shiny 2018.

Carole

 

 

 

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How to Pick the Right Social Media Platform

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It’s a dilemma for some, they don’t know how to pick the right social media platform.

While critical thinking is important in making your decision which platform to use and use best, we are not inventing artificial intelligence thank goodness.

I am almost ready to premier my new membership club in social media which includes a DIY membership, a one-platform membership, or let Butterfly Boom Productions do it for you membership.

https://social.carolesanek.com/    OR you can click the tab right here on my website.

 

 

After years of doing social media, attending the biggest conferences in the world on social media, and winning writing awards for social media I believe I can guide you to the right places.

I am only concentrating on Facebook, LinkedIn, Twitter and Pinterest in this article.  I put all my clients on one, two, three or all four of these platforms.  I know these platforms best and I have my reasons for only using these four.

Everyone goes to Facebook.  All my clients want Facebook.  I have a love/hate relationship with Facebook on a personal basis because it has gotten way out of hand in some areas, and it is exhausting.  However for businesses it still outranks the rest.

The best thing you can do with Facebook is make certain your personal profile is up-to-date and that you leave controversial topics alone.  I know, hard to do, right?  I “sneak” a post from Butterfly Boom Productions onto my newsfeed 5 days a week.  There is nothing wrong with this.  I write my original thoughts, put them onto an image, post them first to my business page and then I share them from there to my wall.

Groups are another way to really get interest and gain business.  If you create one, don’t add people without permission. Yikes that is so awful.

I have to say that everyone should be on Facebook.

Where you go from there depends on your business.

  • LinkedIn is a business platform.  I don’t see or even receive a lot of conversational posts there, but the group platform there is pretty darned amazing.  Join groups where your customers are, not your peers.  Think of LinkedIn as a good place business-to-business and as a much larger scale professional platform than Facebook.
  • Twitter is a great platform if you use it the right way.  You should be tweeting a lot and there are many great programs to help you do this.  I like Twitter because I can put people on lists and then when I open a particular list I get all the tweets from only the people on the list.  Here is a really cool idea – you put your competition on a list and watch what they are tweeting.  You do have to go to Twitter daily and check things out, answer people, tweet, and please use photos with each tweet.  Certain businesses do better there than others so consider that.  Restaurants, authors, realtors, come to mind, scroll through Twitter and see for yourself which businesses are using it successfully.
  • Pinterest is crazy but I love it.  Advertising there is phenomenal and I think Pinterest ads are the best. I also really like that I can send my podcast and my blogs to PInterest by pushing a button.  If your think PInterest is just for chicks, think again.  Having a business page is a great idea too.

I have given you my thoughts here, if you want to know more, just email me at carole@carolesanek.com I answer all emails usually in less than 24 hours.

I also offer free consults on what platforms your business should be using because the bottom line is I want you to be in the best place you can be for your social media.

Thanks all.  Have a great week.

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Being Original

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Being original is not always easy.  In fact in many cases it is much easier to seize someone else’s ideas, tweak the idea, change the wording around, add images, use a different font and call it your own.

I remember sitting at a conference in 2015 listening to Chris Ducker give a presentation on being original and he showed examples of people who look at a very successful person, copy their website right down to the color and graphic design, change some wording around and BAM they publish it.  Chris showed several great examples and while we laughed, it really isn’t funny at all.

There are always going to be people looking for the easy way out.   What happens when you borrow from a winner?  You look like a loser because you will get caught.

This is a small world.  How do you think Chris Ducker found the losers?  The Internet is public surprise, surprise.

There is absolutely nothing wrong with looking at websites similar to your website.  I do this all the time.  This is how I catch the losers too.  Today I wanted to design a post that will always have a familiar look to it, yet change a little every time I use it.  I admit I got the idea from someone else and I thought it was clever.  Did I totally copy from this person? No.  I found an image that reflects the fact that I am The Social Butterfly Media Marketing (a domain I will own forever) and I put my thoughts onto this image and fitted it on to a glittery background because I believe in sparkle.

My example of originality.

I caught a loser today.  I found a copycat to the influencer and to be totally honest, her copycat image looks awful.  My bad I know, but it does.

The beauty in choosing a good name for your business is so important.  When I first started and I called my business The Social Butterfly Media Marketing I knew I had chosen a winner because of all the butterfly images that exist in this world.  When I shortened my name to add producing to what I do I sure as heck kept the butterfly.  Boy do I have a collection of butterfly images.

I wrote this with 2 thoughts in mind today.

  1. Be original, don’t copy. You will get caught, so being original is vital.
  2. Choose a name for your business that you can gain traction from forever.

Thanks and I will be back in a couple of weeks.

Carole

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Mobile Marketing

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Mobile marketing, are you using it?  Obviously I wouldn’t be asking this question if it were non-existent.  It exists.   In fact it is alive and well and use is increasing every day.

Mobile is it!

How is this for a fact I found on Target Marketing, “Nearly 90 percent of users’ mobile app time is spent within a user’s top five apps,” reports Greg Sterling on Thursday for Marketing Land.

Facebook is clearly the winner among top apps people use and as aggravating as the ads are that are in my newsfeed, I admit I have clicked on some of interest.

Google comes in at 2nd place and Snapchat of course follows in 3rd.

Here are some questions to ask yourself, this isn’t a test, you can grade your responses.

  1. How much time do you spend using mobile media?
  2. Do you click to see more when something interests you?
  3. How important do you think mobile ads are?
  4. Have you made a purchase from your device?

In thinking about your answers can you see how exponentially this can grow into 100’s of 1000’s and more?

What if I told you that on average people spend 87+ hours per month on their smart phones looking at whatever?

In 2015 Google stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan,” according to searchengineland.com from 2 years ago.  People that number has only gone up.

Maybe thinking about where you want to spend money on marketing is the next thing you think about, right?

As always thanks for reading.

 

Carole L Sanek

 

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Facebook Pages Now Have Groups

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Yes, you read that correctly, Facebook pages now have groups.  Isn’t this what we have been waiting for?  It is a way to truly build your business out and I would highly recommend getting on the bandwagon ASAP.

You can link existing groups or you can create a brand new group right there on the spot.  I have been toying with the idea and testing it and have decided to create a brand new group on my Butterfly Boom Productions page that will be centered around the brand new social media membership club I am offering starting in September.

You can take a peek at my new “budget friendly” membership club and all the different programs I will be offering by going to https://carolesanek.com and choosing the “Grow Your Business Membership Club” tab.

I don’t believe any small businesses or startup companies should be paying a huge monthly sum to have social media marketing.  The #1 reason I scaled back on pricing was because I know that small businesses and startups do not have huge marketing budgets.

However this is not an infomercial about my company, it is a news blast about this golden idea Facebook has developed for us – so ready?  Set?  Start using it.

We love the glitter of golden ideas.

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OMG I Have Writer’s Block

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OMG I have writer’s block.

I sat down to write today and hit a wall.  This doesn’t happen to me very often.  Usually I sit down and ideas come at me from every direction.  Not so today, no way, no how.  I had to stop and think about the talks I have given about finding topics to write about.  I tell people to look at magazine covers for ideas.  I have taken children’s classics and used the title of a chapter for an idea.  I get great ideas from having the TV on in the background.  Today nothing worked.

I am puzzled.  I always have something to write about.  I am creative.  Creative thoughts pepper my brain all the time.  Nothing.

I opened my adult coloring book hoping to find inspiration there.

Excellent for stress.

I found this quote among the images:

“Enlightenment is always there.  Small enlightenment will bring great enlightenment.  If you breathe in and are aware that you are alive – that you can touch the miracle of being alive – then that is a kind of enlightenment.” – Thich Nhat Hanh

Sorry, Thich, it is still not working.  I even tried meditating on the word enlightenment.  Pretty soon I found myself trying to rhyme some of the syllables in the word.  I was hardly feeling enlightened.

I pulled out my 2016 Day Planner by Paulo Coelho that I keep on my desk because I like his quotes and the very first one I came to is this:

“There are moments when one should act and moments when one should accept.  The warrior knows how to distinguish between these moments. “

Well Mr. Coelho I call bullshit on this because I am trying to act and it looks like I am going to have to accept – ok?  I retract the bullshit call.  This warrior gives up.

We have all been there, right?  We have been lost in space, somewhere over the rainbow, dancing on the ceiling of trying to write something, not just anything.  Now I have songs in my head – did I mention that song titles are a good way to get an inspiring idea?  Just leave “It’s a Small. Small World” behind.

Darn it where are my ideas? Don’t you know I have writer’s block?

Then it happened.  I knew what was blocking my brain.  I knew why my brain was blocked.   Life has a way of turning off our creativity especially when our brain is working within a vacuum of negative occurrences and no matter how much I tried to break the seal, my brain was protecting me from outside sources.

I will leave you with one more quote:

Don’t poke the dragon.

“Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.” – Neil Gaiman

Think about that one!

Till next time –

Carole

PS I had several people tell me they like my short podcasts because I disseminate a lot of information in a short period of time, and because I have a pleasing voice.  I will take that!

Did you hear last week’s under 9 minute episode:

Here it is http://www.thecrazymarketingladiesshow.com/?p=2174

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