WTF Facebook? That’s what I hear and read all over social media. Change happened and all of us with pages on Facebook saw our organic reach turn into something else that is considered to be organic – that would be bullshit. There I said it.
Our team just returned from Social Media Marketing World aka SMMW14 in San Diego. You have to be living in a cave if you never saw an ad for this event. It happens every March from Social Media Examiner, Michael Stelzner and his incredible staff.
Mike opened the first morning with a great keynote speech and he left no stone unturned when it came to Facebook, the changes and the drop in all of our organic reach stats.
He is not the only one speaking and writing about this and we all have to remember there are many other social media platforms to get us noticed – but we seem to cling to Facebook as if it is a god.
Again, now what?
First of all visuals are one of the most important things you should be using and as often as possible.
You have to blog. Come on people, this is the #1 thing to be doing in 2014. When you blog and you self-host your blog you own your own real estate. Blogging is the only thing in marketing that you own. It cannot be taken away from you. It is yours.
Google+ is a must. A MUST!
Pod casting – you have listened to a pod cast right? Well, then start one. Only 6% of marketers pod cast. Jump in now!
Of course it’s vital to be using Twitter and LinkedIn too because the organic reach on Facebook is (sorry) only going to get worse.
OK you love Facebook, you have to be there so now what?
The reason Facebook made the changes is to “encourage” everyone with pages to purchase advertising. Come on stop making those faces. You have been getting FREE advertising on Facebook for years. It’s over.
What does this mean?
To begin with 90% of people with pages have run ads and it is extremely important that you run ads the right way. Of course there is a wrong way and Facebook will take your money for good advertising choices as easily as bad advertising choices.
Brian Carter points out on The Moz Blog: “If you just spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise. If you are doing that and your competitors aren’t, you win the awareness game in your niche.”
I can’t speak for Brian, I am guessing he is talking boosted posts, which is what I use, and in using these that you choose to send your boosted post to people who like your page and their friends. This is what works for me.
He also went on to say that if you cannot afford $1 a day to advertise on Facebook then you shouldn’t be in business. I agree. If you continue to do Facebook the way you have always done Facebook you are wasting your time.
Facebook never promised us a rose garden. We built our houses on rented land and the landlord is holding his hand out for the rent payment.