Category Archives: Just Chat

Launching A Successful Business


Launching a successful business is your dream right?  You want to be your own boss.  You have an entrepreneurial spirit.  You work well alone.  You have some money in the bank.

Whatever – if you want to launch a successful business here are some tips for doing that.

  • Pick a name that will live longer than you will.  What if your business becomes publicly traded some day?  You need a great name.
  • Now that you have the idea you have to have a plan.  If you need capital you seriously need a plan.  The SBA offers a lot of help on their site.
  • Take some courses in your dream – and if what you want to do involves accreditation – get it.  That certificate on the wall is extremely important.  If you need a license, get that.  Do NOT fake it till you make it.  That’s BS and will not work – you will be exposed and risk losing all you worked for too.
  • Know your competition.  Why do you think Lowes builds near Home Depot, or Walgreens near CVS?  Research shows that inter-connected industries all do better when clustered together.
  • Have you considered Kickstarter?  Do you know women meet their goals there better then men do according to a study from the University of Pennsylvania.

By all means you should follow your dreams of launching a business.  Don’t spin your wheels, don’t waste time.  Get assistance and advice and go for it.

Follow your dreams - do it!

Follow your dreams – do it!


Mind Mapping, Who Me?


Mind mapping, who me?  That was my reply to my fabulous massage therapist today – she is a holistic practitioner and a healer and so much more.  She suggested I try it and I did not have the heart to say I had tried it before.

On the drive home I thought hard about my last trip down the highway of mind mapping and I just remember I gave up.  I have an “oh look a squirrel” brain so when I tried it I felt I would need a white board bigger than my house.

Mind mapping requires you to make a diagram to visually organize information.  I visualize squirrels.  It did not work well for me.


All day every day I am distracted by squirrels.

All day every day I am distracted by squirrels.

My fabulous massage therapist told me to Google Tony Buzan and follow his directions – she swears I can do it.

This is what Buzan says to do and he left out paper or a white board:

  1. Start in the center with an image of the topic, using at least 3 colors.
  2. Use images, symbols, codes, and dimensions throughout your mind map.
  3. Select key words and print using upper or lower case letters.
  4. Each word/image is best alone and sitting on its own line.
  5. The lines should be connected starting from the central image.  The lines become thinner as they radiate out from the center.
  6. Make the lines the same length as the word/image they support.
  7. Use multiple colors throughout the mind map, for visual stimulation and also for encoding or grouping.
  8. Develop your own personal style of mind mapping.
  9. Use emphasis and show associations in your mind map.
  10. Keep the mind map clear by using radial hierarchy or outlines to embrace your branches.

I keep seeing squirrels so I dug deeper and came up with this great link:

I will try it – I feel it might give me some clarity with some issues I need to put to rest.  Coming from “BIG PHARMA” sales though I know all about giving fair balance.  I looked for opinions that were not favorable to doing a mindmap.  I did not exactly find a big “Don’t Mind Map” article, I did find this:

This article doesn’t say to not mindmap, it says when to stop.
I do intend to study it more because in business I think mindmapping can definitively set all of us on the right path if do it as Buzan suggests.  Being married to an anal engineer I am going to have him do one right along side me – love will keep us together.

Have you ever done a mind map?


Why You Need Multiple Streams of Income as an Entrepreneur


Last week I was in a mastermind group meeting and when it was my turn to talk about where I could use some advice I bungled it big time by confusing the group because I have have more than one business.  Worse yet I am adding a third, oh and a fourth. More later in the article about me.

Why does any entrepreneur need multiple streams of income?  Simply put when one area slows down, another one picks up.  Remember that saying about eggs in one basket?  Don’t do it.

Don't do this - you need to have them all over the place multiple baskets.

Don’t do this – you need to have them all over the place multiple baskets.

Let me drill it down further for you.

This morning my husband and my IT Dude on The Crazy Marketing Ladies Show (shameless plug of my podcast) and I were talking about how he, as a Broker/Owner of a real estate business can have other streams of income.  Passive income is a great place to start.

He has several FREE ebooks on Amazon that are getting pulled down and he will now charge for his knowledge.  He isn’t going to make big bucks (at first) but it is a start.

Here is another way to make passive income and remember in many cases passive income is very easy money.

He has a podcast and he is going to start a membership only group.  You have to pay to be in it, guess what, people will pay if what you have to offer is amazing advice.  He is an amazing negotiator in short sales and bank and government owned properties.  He has a direct line to a supreme being at HUD – seriously he does, and between the two of them deals get closed.

Then we discussed another opportunity for us.  While most people do not know this, I am also a licensed real estate agent and I am also an accredited in home staging.  He asked me if I would help him with a service he wants to offer.  I said yes.  This idea won’t be passive income but it will give us another stream.

I told him to write a “how-to” guide for agents – that’s another passive form of income.

Are you beginning to see how this works?

There are so many ways to make passive income and there are ways to offer additional services that can bring you more income.

I will use myself as an example now because I opened this article with the fact I have a 3rd and 4th idea.

I have my social media business and most of my work is retainer fee based work.  I have consulted many times with people doing social media audits on their business, teaching blogging, teaching social platforms, writing profiles, and so much more.  I would like more consulting business.

I was trying to explain that and unfortunately what I had not done at that time was really give the group a firm idea of what my business is.  It’s here on my website though.  I guess I am cut from a different cloth because I actually do visit websites and I look at every page.  (OK I admit I am doing an audit at the same time looking for weaknesses but I am still reading websites.)

I created a podcast last November.  After two years of wanting to do one I met with some women whom I knew would like to be involved with a podcast.  We churned out (shameless plug again)


I created a podcast show for marketing tips - there are a lot of us and we share great ideas.

I created a podcast show for marketing tips – there are a lot of us and we share great ideas.

Podcasting is social media and while the name doesn’t “match” my business name it is still under the wings of the butterfly group.  My social media business provides income for the podcast at this time.  I am working on getting the podcast to be it’s own income provider.

So off we go back to the annual conference we attend every year called New Media Expo and I am sitting in a presentation listening to 4 women in television and film talk about how they got where they are.  That is where the need to have multiple streams of income was reinforced for me.  They all do.  I am fortunate to have some friends who are actors – they also have multiple streams of income.  You shouldn’t rely on just one thing in any business.

After that session I knew I wanted a WebTV show but there are steps that have to happen first.  I did buy the domain name and I do have a Facebook page all ready to launch – hey I had to grab names before someone else did.

That same afternoon I was invited over to a book signing at the National Association of Broadcasters book shop and I was thrilled to meet Valerie Geller, author of the best-selling book “Beyond Powerful Radio”. Later in the day we ran into each other again.  It was during the second meeting I had with her that she gave me 2 words.  I bought those two words as a domain – why?  4th project is the answer.  There will be a book, the book has a title.

I am not part of the “slow and steady does it world”.  I am creative and creative people are bombarded with ideas at any given moment.  Our brains bubble over with ideas, and many times we do not fit the norm for how others achieve success or how others think we should achieve success.

I do understand I need a process, and that I need to focus on this process.  I am going to put that in writing here because that commits me to doing it.

  • Start looking for ways to get more consulting work (it’s easier on me and frees up my time) – now
  • Get our podcast team all on the same page with our goal and move forward – June, 2015 (passive income opportunities here)
  • Purchase better microphones and headsets (about a $500 commitment) – by first week in July
  • Help IT Dude and husband with building a studio in our home for podcasts and yes WebTV after attending Podcast Movement where we can get great ideas from people – Sept – Oct
  • Start working with PR company in WebTV (already selected) – Sept
  • Attend meeting in Ft Lauderdale with some of the best bloggers in the world – Oct, 2015 (passive income opportunities here)
  • Launch WebTV show in January, 2016
  • Keep copious notes – there is a book 2017

Hey – it’s all doable – as I said creative juices are always on – I even teach a course in how I never get writer’s block.  I don’t.  I bet not too many people know I teach classes.

You might be thinking – when do we take a break?  We attend 3-4 conferences a year and we always add time onto our plans at the front end and back end and we play.  We are happiest when we are with our peers and mentors learning exciting things to make us better so we can help others be better.  We don’t see anything wrong with this – do you?

There you have it a long, wordy blog article, and hopefully helpful.  Think passive – better yet go visit my friend, Pat Flynn’s blog

Or read about how Pat made his first $3 million with passive income – yes it can be done.  He did it.  Forbes likes Pat’s story a lot.  I like his story a lot.  Pat is the reason we podcast.

Wings are folding now – till next time.





What Does Carole Sanek Really Do?


Yes, what does Carole Sanek really do?  I decided to write this article because I really want people to know what I do.

It’s a lot – I even put a list of tab here on my website explaining 25 things I do.  I do full service social media.  Let me re-phrase.  Some of the “full-service” is done by other people on staff, but our business does provide everything on the list.

Me, my focus is more on blogging – I love to write and I know that blogging is still the #1 best social media platform out there because you own it.  You own the real estate.  You are only renting space of things like Facebook, Twitter, LinkedIn etc.

(I have won awards for blogging too).

In visiting any of my social media sites my header picture does say what I do, including the fact that I have a podcast show.

Podcasting is social media.

When I decided to start a podcast show it was so I could become immediately successful and wait for it – wealthy.

Let me start again.

When I decided to start a podcast show it was to get some great chatter going about different styles of marketing.  I put 4 women plus myself in a room full of shoes and we threw shoes at each other till we went crazy and came up with The Crazy Marketing Ladies Show.  OK we did not really go that crazy, but the concept is/was to help entrepreneurs in marketing and to throw in a crazy marketing idea now and then.  Hence the name was born thanks to one of our crazy ladies and we voted on it and yep, it stuck.

So what does Carole Sanek do?  Carole Sanek (I am repeating my name for SEO – seriously that is why I am repeating my name) so, Carole Sanek does everything on the header picture up there ^^^^^^.   I actually have been schooled in social media and hold an accreditation in it.  I do a lot more than what I tell people.  The #1 thing I do is get eyeballs on clients in many different ways.  I got them on me successfully and I like to share.

I am the Social Butterfly – and I do think outside the net.


I created a podcast show for marketing tips - there are a lot of us and we share great ideas.

I created a podcast show for marketing tips – there are a lot of us and we share great ideas.

I designed this for a PR company to use in their ads about me.

I designed this for a PR company to use in their ads about me.


Golf with My Dad Before There Was a Need to Unplug


Golf with my dad before there was a need to unplug from time to time was Willy playing golf and me walking along with him and sitting on any available benches.  I was about 5 years old and I remember it well.  Now as an adult I realized he was prodded to take me along because my mom was pregnant with my brother and I was probably too high-energy for her.


Multiple Choice Golf

If I had golfed with my dad, this would have been me.

Those were the days.

We had a lot of free courses then and I really did not mind in fact I actually would watch golf on TV with my dad through the years.  I never played but it was a bonding experience, an unplugging experience.

I was never sure what the purpose was in smacking a little white dimpled ball with a large club or why a game of golf, that was supposed to be fun, could elicit a barrage of bad words from dad.  I just went with the flow.

Then there were the balls that got lost in the woods, in the water, I found that puzzling too.

I would trade my weight in gold (if I had that much gold) to walk the course one more time with my dad.  No matter why he “had” to take me with him, it gave me time with him and that was special.

Life is so different now.  We are living in a much busier world and a lot of that is due to all the amazing technology that has been invented that we cannot put down.  It is very hard to unplug – we all know that.  Look around at an event that is supposed to be social and social has taken on a new meaning.  Heads are bowed to our devices giving all of us a new way to keep our eyes on the ball.

It’s important to understand that attention is the mechanism we use to create our reality –and our reality these days is that we have to know what is happening.  In doing this though do we actually know what is happening in the sense of what should be important – family, friends, and ourselves?

Look at how we jump on that shiny new object – the new phone, the new tablet, new and improved is shouting at us all the time.

We are bombarded all the time with information that we are told we need, when in reality what we need to do is go hit that dimpled white ball with a club and play golf or better yet take a swing at unplugging.












I Blog in Less than 10 Minutes


I blog in less than 10 minutes most of the time.  Yesterday I was asked to present at a Working Women of Tampa Bay event called Driven to Succeed.  I took two of my pod cast partners with me and we discussed all kinds of marketing tips – my session was about content creation and how I do not get writer’s block.

I don’t.

Today while thinking about writing this blog the pressure was building because I have to be in Clearwater for two business appointments before going to the Clearwater Jazz Holiday to hear and dance to Earth Wind and Fire.

Music – I knew then I would write about music.  I found this blog article and brought it here for you all to yay or nay over.

I like the list – I agree that there are great songs there.  Of course there are newer songs like “Happy” and “Let it Go” but for me it’s “Simply the Best” by Tina Turner.  I loved this song the moment I first heard it and it brings me great joy to hear it for personal reasons in my life.

Tina Turner

Simply the Best


What is the song that inspires you?



The Most Important Thing I Learned From Inspector Clouseau


The most important thing I learned from Inspector Clouseau is that being inept and incompetent does not mean that you can’t succeed.  I just had to try harder.  In fact I still try every day.

I was introduced to Inspector Clouseau in the movie “A Shot in the Dark”, and I identified with his character immediately.

Dreyfus: “Give me ten men like Clouseau and I could destroy the world”.  I like to think 10 women like me would make people dizzy in a good way.

Those of you who never saw Inspector Clouseau in action – rent the movies and have a marathon and be ready to laugh.  Peter Sellers played in 5 movies and he is the only Inspector Clouseau for me. In The Pink Panther Strikes Again (1976), an attempt to interview witnesses leads to him falling down stairs, getting his hand caught in a medieval knight’s gauntlet, then a vase; knocking a witness senseless, destroying a priceless piano, and accidentally shooting another officer. Nevertheless, Clouseau successfully solves his cases and finds the correct culprits, entirely by accident.

While I truly know I am not inept and incompetent there were times in my life when I felt I was, but the beauty of being me is that I have never minded looking silly, I don’t embarrass easily, and I can laugh at myself freely.  I also have been known to trip over invisible objects.  I have gotten my hand stuck in a container that I had no business putting my hand inside.  I have fallen down flights of stairs and landed on my feet so I could stand immediately and look as if it never happened.  I have tucked my skirt into my pantyhose (twice) and walked through a crowded restaurant both times.  I had breakfast with a man I did not know at LaGuardia and in conversation I told him that I thought George Steinbrenner had really screwed the economy of Lorain, Ohio by shutting American Shipbuilding down and you guessed it, I was eating breakdast with Steinbrenner.

That time I was a little embarrassed!  Oh and I never shot anyone.

Jacques Clouseau did not embarrass, so I decided I would follow in his footsteps.  I also decided to make people laugh whenever possible even if that meant at my expense.  I also see Inspector Clouseau as a character who still got the job done even in his most bumbling crazy way.

When I decided to start my social media business 4 years ago I bumbled around a lot.  There were many moments of trial and error, and crazy moments too.  I kept going.  There were times when I felt inept and there are still times when I feel incompetent but I quickly learned to surround myself with those that are competent and I do not fake it till I make it.  I know how to say let me get an answer for you.

Inspector Clouseau taught me it is OKAY to be me and that is really the most important thing I learned from that wonderful character.

From “A Shot in the Dark”:

Dreyfus: What about the maid?
Clouseau: The maid?
Dreyfus: Was he jealous of her too? He strangled her.
Clouseau: It is possible that his intended victim was a man and that he made a mistake.
Dreyfus: A mistake?… in a nudist camp?
Clouseau: Nobody’s perfect.
Dreyfus: Idiot nincompoop lunatic!

Crime Solver

Nothing makes me laugh more than Peter Sellers as Inspector Clouseau.




Serendipitous; What a Feeling!


Serendipitous; what a feeling and what a great word.  Do you like great words?  I do.  Sometimes I find myself explaining something and a wonderful word falls into place which I find to be extremely serendipitous.

Serendipitous – it’s an adjective.  Defined it means occurring or discovered by chance in a happy or beneficial way.

I find it serendipitous that you read my blog!

I find it serendipitous that you read my blog!

Thank you Leonard Gunsch.  Mr. Gunsch taught English at Schaaf Junior High and Parma Senior High schools.  I had the great good fortune to have him twice as a teacher and I admit it, I had a crush on him.  Was he handsome, no not really.  He was kind, caring and a wonderful teacher.  He lived a long life – he passed in his sleep in 2011.  The most important thing he taught me was to learn a new word every day.  He would say “Write it down, write the definition down, and use it all day.”  Today my word is serendipitous because Mr. Gunsch came to be my English teacher by luck of the draw and his teaching was very beneficial to me.

My life has been filled with serendipitous moments and I bet your lives have been impacted by those moments too.

A serendipitous moment happened to me almost 5 years ago when a friend said “You are so good at doing social media, why don’t you start a business?”  I did.  I started one within days of her asking me that.

How often do we let serendipitous moments pass us by?  Probably pretty often, we need to stop talking and listen.  We need to unplug and concentrate.  We need to daydream because many great ideas come from letting our minds wander.

What’s your most serendipitous moment?


Cordon Bleu

The 6 -Step Recipe to Doing What You Love


The 6-step recipe to doing what you love is obviously not found in the index of a cookbook. I have worn many career hats over the years always working for others.  It wasn’t until my entrepreneurial spirit came to light that I realized I needed to treat my new hat as if I were wearing a Cordon Bleu chef’s hat.

Cordon Bleu

It’s Blue Too

If you cook (sorry I know not everyone does) you know that the first thing you need to do is prep your food for the recipe you are creating.

Recipes are written with a list of the ingredients that are necessary and a step by step process for creating your culinary masterpiece to doing what you love.


Let’s create:

  1. Start with your list of ingredients as to what is needed and have a very clear vision in your head as to what you think your creation will look like.  This will help you from feeling like you need to throw knives at anything down the road.
  2. Study others you admire.  Do your research.  Learn the aroma of their success.  Nothing spells lovin like something in the oven – remember that slogan?
  3. I am really big on making connections first.  Get to know people who do what you want to do.  Engage with them, meet them face-to-face if possible.  Quote them.  Share their posts – they already have the recipe.  There will be an opportunity to share an ingredient they may not know about – take that opportunity to share but do not be pushy.  Building trust is important.
  4. OKAY so maybe your cake fell flat.  If it did you missed an ingredient so take a day off and then come back refreshed and ready to figure out which one it was (hint it was the baking powder). By now you should know someone well enough that you can review your recipe with them.  Doing what you love is your goal so ask for help.
  5. Consistency in preparing food in a restaurant is tantamount to the restaurant’s success.  Consistency in doing what you love is also going to be tantamount to your success.  You have to put on your apron and chef’s hat every day and gather your ingredients together because as long as you love what you do, it is not considered a job.
  6. Last of all write your recipe down (somewhere) there is nothing worse than forgetting what went into your creation – you will be adding this and subtracting that.  You will be blending, mixing, patting, pressing, all in the name of doing what you love and rolling in the dough.

Disclaimer:  I love to cook, I even love to create my own recipes, but doing what I love is right here in front of you.  I love to write.  I love to create content.  I love to brand people.  I just know recipes in life work.

You can go from this:

OOPS forgot the baking powder maybe?

OOPS forgot the baking powder maybe?






To this:

Mouth-Watering Black Forest my masterpiece.

Mouth-Watering Black Forest my masterpiece.





What Really Happened to Me at #SMMW14


What really happened to me at #SMMW14 began with not leaving for the airport on time.  We had a 9AM flight.  We left at 6:30AM.  We live 45 minutes from Tampa International Airport and we allowed for rush hour.

What we did not allow for was that the off-site parking lot we chose only runs one shuttle van and it had left 5 minutes before we got there and a round trip is about 30 minutes.  It was 745AM now oh yeah with an hour to take off.

We literally flew to the airport, and we chose long-term parking.  Mario Andretti was behind the wheel and we were zipping in and out of parking lanes like we were at the Indy 500 narrowly averting one car also zipping in and out of parking lanes.  We saw the ramp for the next level and right there in front of the elevator was a spot with our name on it.

We ran – we jumped on the monorail, jumped off the monorail, and ran again for the tram to the gate.  Thankfully we had all carry-on bags and we had checked in online.

The gods were beaming down on us as we both got TSA pre-screening lines which means we just go through security with shoes on, computers in bags etc.

We got to the gate and I asked the Southwest Airlines agent a question and got a snarky answer.  Hmmmmm SWA not good.


On board the plane I needed my iPad and my husband was struggling to get this out when a passenger seated in front of the seat I chose said “You know you are holding up the line.”

Hmmmm passenger wrong thing to say to me at this time.  My evil twin spoke for me by asking her when the CEO of SWA had retired and left her in charge.  This got a “hmmph” from her and a lot of snickers from people who heard it.

We got to #SMMW14, a wonderful conference in social media marketing, and I was on a roll of things that made me pout.

  • I lost the heel off my pretty shoes
  • I lost an amazing earring
  • I got caught in the rain and ate dinner in damp clothes, wet shoes, and looking like a drowned rat
  • The pedi cab driver ripped us off

On the flip side of all this there were many things that made us smile, laugh and we left there with incredible new knowledge so all in all it was a great trip.  It was so great we bought our tickets for next year.

We came home with new ideas and ways to be even more successful in social media and in our businesses.  We met some of the most amazing thought leaders in social media.  We got great hugs.

Now we get to “fight” for our money from the first parking lot, we get to “fight” for a refund on the pedi cab but it’s all worth the fight because the strong prevail and nothing like being empowered by the best to make us even stronger.

Now it’s time to do some more thinking outside the net because this butterfly has a lot to do!