Category Archives: Social Media Advice

Content is King So How’s That Working for You?

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Content is king but showing your work might be better.

Content is king but showing your work might be better.

Content is king so how’s that working for you?  Content is king, there is no doubt about it.  Great content can even beat up SEO.  It takes work and not everyone can write great content.  Are you wearing a content crown? No?  Well, let’s dig in then because if you are reading this it’s not working for you, or it could work better.

When I sit down to write I often have moments where I feel as if the pause button has been pushed in my brain.  I rarely get writer’s block but I do at times feel like everything is paused or at least, running in slow motion.

I cannot sit at my computer and create all day.  I get brain fog doing this, so I set out to find a way around this and still get everything done that I need to get done.

I looked at what other creative minds are doing and I read a lot of articles and came up with my way of making the process work.

I created an analog workspace.  I have this big white board (and I do mean big) and this is where I list all my projects.  Every project has projects too.  It hangs in an extra room in our house and I go in there in the morning and then on and off again all day.  I have a standing “desk” (actually more of a platform) and this is where I have all my markers, paper, pencils, and postie notes.  I DO NOT SIT.  Standing is paramount to me in creativity.  I walk around that room, I pause, I think and I create.  Ideas are sometimes perched on the platform waiting for me, and other times they appear as I move around.  There is no device or computer in this room, that would be a distraction.

One thing I know for sure is this; you have to move away from your computer to create.  There are other ways of doing this.  You can take a walk, listen to music, meditate, or stare out a window.   All of these are analog ways of creating ideas and ideas become your work.

What comes next is that I now have something to put on all my social media platforms.  That is what I do next; I show my work.  Show your work everywhere you can because this is how people will find you. How?  While you are in your analog space write about it, take a photograph of it, record a video, sing it, shout it out, whatever it takes, just show your work and surround it with some great descriptive words.  You don’t have to write paragraphs, no one will read them.  Just be you but with a little pizazz.

Here is a tip too – schedule specific work for specific days of the week.

I am currently working on a project I named #CycleofJoy.  I registered the hashtag – did you know you can do that?  I bought the domain and on Tuesday morning, I create a photo quote that includes my name and my hashtag.  (Yes, I use copyright free photos – very important to do that).  I post the photo quote on my Facebook page but I also post it as a blog post on my personal blog http://isusrviveddamnneareverything.com 

#CycleofJoy has it’s own category there and my friends remember this,  a blog post can be as simple as a photograph with a couple of words.

My blog site then puts it out everywhere for me – I don’t have to do anything else.

Here is another way I show my work:

I have a podcast and because of the interest my show is generating I have many interviews and ideas scheduled already through Sept, 2016.  I decided this weekend to start to have two shows a week go live.  Every time I take a show live I am showing my work.  It shows in 3 places on Facebook, 2 Twitter sites, on LinkedIn, Google+, Pinterest, Tumblr and more.  Not only that, my podcast website continually cycles old shows through Twitter automatically so my work is being shown many times a day.

I was sitting and staring at my white board one day when the idea came to me that I could/should do a marketing tip/idea/suggestion Monday through Friday so beginning February 1st I will have a new category called Less Than 5 Minute Marketing Moments and you know what happens next, right?  It goes out everywhere.  I am showing my work more.

Always use every avenue available to you especially if you blog.  Put your blog everywhere you can.

One last piece of advice before I go digital on everyone.  Announce what you are doing that day on your social media platforms every day.  This is another way of at least getting some eyeballs on what you have planned.  I close those statements with “I will post my (whatever) later today.”  Start the later in the day post with “Here is what I have been working on today……”

See how this works?

Once I have filled my brain in my analog place, I head to my digital place, my desk.  This is where all those wonderful creative ideas become real.

Analog/Digital by my definition:  analog is me the human – a human in motion.  Digital is anything on a device or computer; it needs a human to make it work but the analog comes first in my work cycle.

When I need a break or an idea pops up I return to my analog space.

This also gets me out of my chair and moving around too which is good for everything else.

There you have it – and all wrapped up into 3 simple words; show your work. 4 more words, get off your ass.

There is absolutely nothing wrong with showing your work, just keep the bragging out of it.  Be humble, be authentic, be honest.  People do business with people they know, like and trust.  This is what you are aiming for and while people will always remind you content is king, showing your work is a sweet way to be sending content.

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Resolutions Yay or Nay?

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We all make them.  Magazine articles jump out at us, talk show hosts talk about making them to their audiences, and we discuss them with friends.  We may even write them down, but they rarely get to completion.  Why?

WHY RESOLUTIONS DON’T WORK

Well let’s dive in.  I did some research and while I don’t completely agree with the reasons I found in this first article, there are still some good points in it.

http://www.lifehack.org/articles/featured/new-years-resolutions-dont-work-heres-why.html

Then I found a really interesting article on why we small business owners fail at keeping our resolutions.

https://www.americanexpress.com/us/small-business/openforum/articles/why-most-new-years-resolutions-dont-work/

MY THOUGHTS ON RESOLUTION OR AS I CALL IT, CHANGE

Over this past month I have had the opportunity to think about how much I have changed since the beginning of the year, and I realized a lot of that change came about from my podcast show.  First of all it was a huge undertaking and that in itself is an achievment I am very proud of for certain.  However on a much bigger scale most of my changes have happened due to the incredible guests I have been privileged to talk with who have given me a new weapon in life to carry and to use.  It’s like having my own light sabre.  It’s invisible but I know it is there. Women who don’t take shit from others can be very empowering – thank you.

So just in case you don’t know how to listen to the podcast, here is a link:

http://thecrazymarketingladiesshow.com

After talking with powerful women on my show I decided to stop being nice to everyone because I finally realized that I don’t have to – what a load fell off my back when I realized that. I am not saying I am deliberately rude or mean.  Heavens no, I just remove people from my life that test my “kindness meter”. I totally broke up with a group of women because I did not want them in my life or renting space in my head.  Then I ran into several of them and my invisible light sabre was at my side but I did not have to unsheath it. I was empowered – just knowing I had my invisible light sabre close was all I needed.

I don’t like everyone I meet and that’s ok, and it’s ok if they don’t like me back.  It’s really ok.  Try it, I guarantee you will not miss those that you move on from, and you will feel so much better.  You will actually focus on what you need to focus on by moving past them. FOCUS FOCUS rhymes with hocus-pocus.

Making changes like this are a form of a resolution.  I resolved I wasn’t going to put up with mean girl tactic bullshit any longer.  Can you see where I am headed?  We all have the power to make changes all the time, not just at the beginning of a new year.  Make the changes and resolve to keep those changes in your life (with the exception of any that really are not good changes).

Then one day someone suggested I read Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. Her book is my bible now representing many areas of my life.  I took notes, I am reading it a second time, that is how good it is – and I channel Gilbert now quite often.  When she comes to me it’s all about eating, praying and saying fuck off.  It works.  Gilbert drops the F Bomb too.

Gilbert’s book gave me permission to be me.  I am right where I want to be.  I am happy.  I enjoy my creativity.  I enjoy the hell out of podcasting.  It’s ok to be right where I am.  I highly recommend reading this book.

Earlier this year someone confused my podcast with the idea that I wanted to make money doing it.  I never started my podcast thinking I would make money.  My goal was to help others, to bring entrepreneurs free advice, good information, great guests and wonderful stories.  I do that and I am happy.  As a result of doing this I am building a podcast for someone else.  We bartered it out so yes my being a podcaster has made me money.

Other changes happened and when they did I resolved to keep them in place.  My business is national not local, and I realized that I was being too local.  Making the decision to not move forward with a membership networking group was the right direction to take.  If/when the ROI isn’t really happening take inventory.  I can reach out to many more people with this blog, on social media, at meetups, on webinars, and all from my home office.  What about you?  What can you do to make yourself stand out without putting your key in the ignition of your car?

I will still network but I am much more selective about it now.  I can’t be everywhere like some people are, and quite frankly I don’t want to be. I have work to do. I am booming.

I discovered that the more positive changes I made in my life brought even more opportunities to me.  Funny how that works.  Someone told me earlier this year to never do anything for free.  That is the worst piece of advice ever.  I volunteered to help an organization as their social media mentor and in less than a month I got two of the biggest clients I have ever had.  Volunteering is a great thing to do.  LinkedIn agrees and wants you to include your volunteer experience on your profile.  Go do it.

I am working on goals for 2016 – nothing wrong with goals.  I am following the SMART goal-setting advice I got from a guest on the show.  I want to do more public speaking in 2016.  I have 3 invitations already and I am applying to be a speaker at an international event.    Set goals – it works.  Save your resolutions for changes you make when you realize it is time to make them and then keep the ones that work in place.  That’s how I make resolutions.

Happy Holidays and plan to rock in 2016 ok?  Make it one of your goals – write it down, follow the SMART plan – and get rid of the Zombies in your life.  Resolve to do that.

Are you ready?  Did you set goals?  Forget the resolutions.

Are you ready? Did you set goals? Forget the resolutions.

 

 

 

 

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Are You On The Fence About Social Media?

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Well, are you on the fence about social media?

My tagline is Come Fly with me I think Outside the Net.  Well come fly with me I get you off the fence works too.

My tagline is Come Fly with me I think Outside the Net. Well come fly with me I get you off the fence works too.

Do you know other people who are receiving good engagement and wish it was you?

Do you see people posting about new business, successful transactions, new deals and sigh?

Do you find yourself saying that you do not even know where to begin, or if you should begin?

 

 

 

I have created a list of 10 questions that can help you clarify your social media confusion.

  1. What is your pain point?
  2. When you think about social media, what comes to mind?
  3. Are you following a social media marketing strategy?
  4. Are you sharing content on a consistent basis?
  5. Are you tracking your social growth and impact?
  6. Are you following your target audiences members?
  7. Are you actively monitoring your social platforms?
  8. Is your profile content optimized for searches?
  9. Have you linked your social media to your website and vice versa?
  10. Did you know that more than 80% of the population is made up of potential influencers?

That last question alone spells out why we all need social media – now how did you score? Last question – would you like to talk about it?  Our consultations are completely free. Yes you read that right.  F.R.E.E.

FREE CONSULTATIONS START HERE.

FREE CONSULTATIONS START HERE.

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You Need Social Media – You Know You Do

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and we can help you be so good.

and we can help you be so good.

You need social media – you know you do.  There is no way around it.  Either you have to do it , and boy you better be doing it the right way, OR you need to hire someone to do it, and they better be doing it the right way too.

Why do you need social media?  Obviously because everyone else is doing it and it is THE way to get leads and convert them into sales.

We get inquiries all the time, and we do not close every inquiry.  First of all there are people we would not work with for different reasons.  We are fussy and we only take clients we know we can help.  Anyone see anything wrong with that?

When we get an inquiry we do a FREE consultation.  We look at everything.  Social media platforms, websites, blogs, everything.  And, yes, we do this for FREE.  We share with you where you need improvement.  We give you guidance.  We even give you a score – oh yes we have a social media scoring system.

What Don’t We Do?

Do not ask us for a proposal, we don’t do them.  We already did a FREE consultation.  What we do give you is a price.  In fact we give you several prices.  We give you a package price, we give you menu prices.  We ask if our pricing is in your budget, if it is then a discussion takes place that sounds like a proposal – your job is to take notes.  If our pricing is not in your budget we all move on and there are no hard feelings.

We like to keep things easy.

You have a decision to make.  Should you do it yourself or should you hire someone?  Here are some things to think about:

Can I/Do I Have the Time to Keep My Social Media Current?

The good news is social media works.  The bad thing is it takes work.  Daily work.  Consistent work. You have to keep it current and trending.  You need to set time aside every day (yes weekend too) and you need to post something.  If you cannot make this commitment you probably need a social media manager.

Can I Afford to Hire a Social Media Manager?

One of the biggest deciding factors will likely be cost.  It is less costly to outsource.  Bringing an employee on means benefits and salaries.  You might not have a marketing budget.  If this is the case you could hire a college student, or an intern but you know that eventually they will move on so you start over.   Then there is the trust issue.  If you go the route of hiring or outsourcing a confidentiality agreement is a must.

Do I Know the Social Media Market?

An expert in any field puts the time and effort into learning everything possible about that field. A great social media manager attends classes, webinars, reads books on social media and possibly invests money in attending the best conferences where they learn from the best.  Social media is not about slapping up a post – any old post – in five minutes or less and thinking everything is fine.  There is so much work that is done behind the scene – guess what social media is a full time job.

Do I Have a Social Media Marketing Plan?

Social media managers are strategists.  They design a plan and they make sure it is being followed.  In the business we call it a content calendar and this is used to “train” your fans to look for your posts.  Planning an event?  A social media manager will help make that event a huge success because they know how to get eyeballs on it. Not only that, they post (write) original content.  There are low-cost companies out there that will do your social media for you and this is what they offer for $99/month.

  • A daily Facebook post
  • A daily Twitter post
  • A daily LinkedIn post

There may be a few more things they do, but you need to know something right now – this won’t work.  Sorry.  Worse yet there is a good chance what they post for you is the same thing they post for others.  $99 is a lot of money for 3 posts a day on 3 platforms that will get you a nothing-zero.  Donate the $99 to charity and start over.

Do I Have Objectivity?

You know your business.  You probably know it too well which is why when people do their own social media, many times they sound really spammy.  A social media manager can create a a voice for your business.  The owner of McDonald’s Corporation probably did not come up with the phrase “You deserve a break today.” Madison Avenue marketing experts did,

How To Find the Right Person?

The truth of the matter is nobody loves your business or knows your business like you do.  Get recommendations.  You don’t want automation in social media.  Google will spot it in a flash and you won’t get any good Google Juice.

The right person or company is going to cost some money – have a budget.  We were looking at companies that do social media for people – indepth social media for people.  There are companies that charge between $2000 and $8000 a month to do full service social media.  We don’t believe everyone needs full service social media.  In fact we recommend you hire a social media manager who will work on 2 platforms and then when those are going well train you how to do them.  It is a lot easier to do it right when you learn from good people.  Once you take over the social media manager can move on to working on several new platforms expanding your reach.

By the way our pricing is no where near what others are charging, then again we aren’t $99 a month either – remember you get what you pay for so choose wisely.  You can see more about our pricing by clicking the tab that reads “Consultations/Set Up Pricing”.

 

 

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