Connecting with Content Marketing – Part 2

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Connecting with content marketing is not something everyone can do.  We know that, you know that, so what do you do next?  You go in search of a content creator.

Here are three reasons why you should be working with a content creator.

  1. Awareness goes up.  It builds and as it builds you reach new people.  Getting your message to a new group of people can be difficult when you do not understand that group.
  2. It is important to add personal context to your messaging because then it reaches your target audience and it will be received well.
  3. Many times it’s just about having a new brain working with you and your team.  Everyone needs a fresh perspective from time to time.

There are many different types of content creators so doing your research is very important.  Here are two secret content creators you may not be aware of – the ambassadors on your page that already exist who are talking about you.  Then there are your employees (if you have them), you may need to guide them but they can usually be good at content marketing.

Some content creators deliver on a large scale, some work with a specific audience, and some have their ears to the ground and know the buzz.  Yes, you need to decide what you want and need.

Your homework now is to decide what you need and do the research on finding them.

Your list will start to grow as you do your research and it’s time to decide what you really must have and write these down too.

Here at The Social Butterfly Media Marketing LLC when we are asked for a presentation/consultation/proposal we include a questionairre to use as a guide and we will be the first to tell anyone if we really feel we are not the right fit as we talk and explore.

We do a dog and pony show too.  We show potential clients everything we do, we describe all the software we use and what it does, we show examples of our monthly reporting mechanisms and more.  These are things you want any company/person you talk with to share with you as you go through the process.

Now you have some more information to chew on and we will end Part 2 and allow you to do that.  When we return with Part 3 we will be going deeper into ideas you can use when looking for a content marketing person or agency.

 

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