Content is King So How’s That Working for You?



Content is king but showing your work might be better.

Content is king but showing your work might be better.

Content is king so how’s that working for you?  Content is king, there is no doubt about it.  Great content can even beat up SEO.  It takes work and not everyone can write great content.  Are you wearing a content crown? No?  Well, let’s dig in then because if you are reading this it’s not working for you, or it could work better.

When I sit down to write I often have moments where I feel as if the pause button has been pushed in my brain.  I rarely get writer’s block but I do at times feel like everything is paused or at least, running in slow motion.

I cannot sit at my computer and create all day.  I get brain fog doing this, so I set out to find a way around this and still get everything done that I need to get done.

I looked at what other creative minds are doing and I read a lot of articles and came up with my way of making the process work.

I created an analog workspace.  I have this big white board (and I do mean big) and this is where I list all my projects.  Every project has projects too.  It hangs in an extra room in our house and I go in there in the morning and then on and off again all day.  I have a standing “desk” (actually more of a platform) and this is where I have all my markers, paper, pencils, and postie notes.  I DO NOT SIT.  Standing is paramount to me in creativity.  I walk around that room, I pause, I think and I create.  Ideas are sometimes perched on the platform waiting for me, and other times they appear as I move around.  There is no device or computer in this room, that would be a distraction.

One thing I know for sure is this; you have to move away from your computer to create.  There are other ways of doing this.  You can take a walk, listen to music, meditate, or stare out a window.   All of these are analog ways of creating ideas and ideas become your work.

What comes next is that I now have something to put on all my social media platforms.  That is what I do next; I show my work.  Show your work everywhere you can because this is how people will find you. How?  While you are in your analog space write about it, take a photograph of it, record a video, sing it, shout it out, whatever it takes, just show your work and surround it with some great descriptive words.  You don’t have to write paragraphs, no one will read them.  Just be you but with a little pizazz.

Here is a tip too – schedule specific work for specific days of the week.

I am currently working on a project I named #CycleofJoy.  I registered the hashtag – did you know you can do that?  I bought the domain and on Tuesday morning, I create a photo quote that includes my name and my hashtag.  (Yes, I use copyright free photos – very important to do that).  I post the photo quote on my Facebook page but I also post it as a blog post on my personal blog 

#CycleofJoy has it’s own category there and my friends remember this,  a blog post can be as simple as a photograph with a couple of words.

My blog site then puts it out everywhere for me – I don’t have to do anything else.

Here is another way I show my work:

I have a podcast and because of the interest my show is generating I have many interviews and ideas scheduled already through Sept, 2016.  I decided this weekend to start to have two shows a week go live.  Every time I take a show live I am showing my work.  It shows in 3 places on Facebook, 2 Twitter sites, on LinkedIn, Google+, Pinterest, Tumblr and more.  Not only that, my podcast website continually cycles old shows through Twitter automatically so my work is being shown many times a day.

I was sitting and staring at my white board one day when the idea came to me that I could/should do a marketing tip/idea/suggestion Monday through Friday so beginning February 1st I will have a new category called Less Than 5 Minute Marketing Moments and you know what happens next, right?  It goes out everywhere.  I am showing my work more.

Always use every avenue available to you especially if you blog.  Put your blog everywhere you can.

One last piece of advice before I go digital on everyone.  Announce what you are doing that day on your social media platforms every day.  This is another way of at least getting some eyeballs on what you have planned.  I close those statements with “I will post my (whatever) later today.”  Start the later in the day post with “Here is what I have been working on today……”

See how this works?

Once I have filled my brain in my analog place, I head to my digital place, my desk.  This is where all those wonderful creative ideas become real.

Analog/Digital by my definition:  analog is me the human – a human in motion.  Digital is anything on a device or computer; it needs a human to make it work but the analog comes first in my work cycle.

When I need a break or an idea pops up I return to my analog space.

This also gets me out of my chair and moving around too which is good for everything else.

There you have it – and all wrapped up into 3 simple words; show your work. 4 more words, get off your ass.

There is absolutely nothing wrong with showing your work, just keep the bragging out of it.  Be humble, be authentic, be honest.  People do business with people they know, like and trust.  This is what you are aiming for and while people will always remind you content is king, showing your work is a sweet way to be sending content.