Does Your Facebook Reach Suck?

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Well, does your Facebook reach suck?  Are you trying and trying and getting nowhere fast?  Have you paid for advertising on Facebook and nothing happened?  Are your friends avoiding you because you keep begging them to like or comment on everything you do?  Maybe, just maybe, you have not been doing things that will work.  It’s possible you have not tried the right things, so let’s get going and talk about some things that really do work.

  1. Stop paying for advertising and pay someone to design a landing page for you.  Vet their work, and only hire someone with spirit, talent, and writing skills.  It needs to be spectacular. Studies show you have 15 seconds to impress people.  15 seconds people.
  2. ZOOM IN on your target audience.  Get the darn microscope out and focus it to clearly show you who that is.  Do you know the term “lookalike audience”?  Here is how Facebook defines it:  https://www.facebook.com/help/164749007013531/ and if you are still not sure ask Google.  Are you repurposing content?  Are you retargeting?  Did you know that over 70% of people will convert if you retarget to people you have targeted in the past?
  3. Bad news friends, people do NOT click on banner ads.  Maybe you have, maybe you do, but most people do not.  Got that?  You have to write compelling content.  I have said this 1000 times before.  Here is 1001.  You have to write compelling content.

Facebook success takes work.  It doesn’t happen without hard work.  You may even need a hardhat to get it done or you may have to ask for help.

Sometimes it is wise to wear a hardhat.

Sometimes it is wise to wear a hardhat.

 

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