I would be willing to bet there are over 1000 articles giving advice on how to get great SEO, how to be successful on whatever, how to get 10,000 fans and so forth and so on.
I read them too, and then I start to see a common denominator, they are almost all the same, just authored by different people.
Last week I had the chance to talk with a very successful business woman, whose success has multiplied since being on social media.
I asked her how she feels she is different. Her answer surprised me. She uses Facebook, for example, for social reasons. I started paying more attention and even went to her personal wall, and what to my wondering eyes should appear? She has no business comments on her wall. She has a business page, but her wall is all about her plans, her new car, her life.
Then I remembered a webinar I had been on recently where the host stated that for every 1 business post you make anywhere, you need to post 10 personal posts. I don’t totally agree with that. I feel 5 -6 personal posts would probably work just as well.
I decided though to give it a whirl. People do like to know you, it builds their trust in you if they know you.
People also do not like to be sold, they love to buy though so why not make yourself a little more personable?
I have a friend on Facebook who is 100% business all the time, nights and weekends, holidays included and I groan inwardly when I see his posts. He needs to stop the insanity or he will lose his audience.
Social Media is about being social – so my advice in jump starting your road to success and pull ahead of the rest would be that you should post personal tidbits AND more often than you post business posts.
Come fly me with again soon and let me know how it is working for you, or share your ideas.