Super bowl social media how fun. Anytime you put the word “super” in front of other words, or use it in a headline like I did or just let it roll off your tongue it gets a reaction.
Super Bowl Social Media …… has a really nice ring to it but what the heck am I writing about? Well, here is the challenge, ready?
Watch the game, watch the ads, listen to the commentators, read Twitter (because that is where Super Bowl Social Media will be trending) and then let your creative juices flow.
The advertisers are paying how much for a 30 second ad? A 30-second advertisement during this year’s game costs a cool $4.5 million. That’s an average of $150,000 per second.
Your job is to do what I will be doing, watching for the best ads and using them on your social media. No, not the actual ad, the idea. Think about it – the puppy in the Budweiser ads steals the hearts of people everywhere, right? Do you have a dog? Use your dog, I am serious. I use my dog in all of my social media, and she has her own page too. I use client’s dogs all the time in what I post for them – dog lovers like other dog lovers. If you don’t have one, borrow one. If you have a cat put it in a dog costume – just kidding, but hey it could work.
I realize there will be some blatant sexy ads and I am not asking you to be on social media in your sexy underwear but listening to the words used in an ad might trigger some content for you.
You know you will be able to view these Super Bowl Social Media ads again and again. Learn from them, unless you have 4.5 million dollars then forget these ideas and let someone else create your advertising.
On a truly serious note there is a lot that can be learned by watching successful ad campaigns. I am always on the lookout for ideas I can use with my own business as well as my client’s businesses. Borrow the idea, we are not saying steal the ad and use it word for word, you know better than that.
Be clever, be creative, take notes, you will surprise yourself I promise. I will be doing all these things.
Who knows you might just put several good ideas right through the goalpost.
Now wonder who will win the game?