Warning beware of the social media expert!
Why did I use that title? Simple answer – it is impossible to be an expert in or on any social media platform because things are always changing and no one can be a complete expert in a niche or across the board in social media. I don’t like the word “expert” – it makes me cringe.
Rather than seek out the “so called experts” or “self-called experts” you might want to think about exactly what it is that you are looking for when you start searching for assistance in your marketing.
Let me explain what I do at Social Butterfly Media Marketing – I create content. I am a writer. I write content for others social media. But wait, it gets better……I write original content for the most part. Unless I am sharing a link/video/or photo, I write original content. I am not a robot and what I write for you doesn’t get used for other clients. I mean really? What if your fans were their fans and the same post was there consistently? That would make me a bad butterfly and I am not a bad butterfly.
I like what I do but I am only a part of the business. I have people. Yes I do. I have people who know marketing. I have people who know networking and connections. I have people who understand photography in marketing. I have 3 IT Dudes who do the technical side of the business including SEO/website design/landing page design and more. Now if I were to use the word “expert” I would use it here, because they know what they are doing.
Me, I write. I create content. I am a freelance writer and people outsource their social media to my company because they can’t write.
The reason I believe outsourcing is here to stay in social media is due to the fact I am dedicated to your account, your business. Sure you can keep it in house, but I bet dollars to donuts that you will give your in-house people other things to do and they won’t be focusing on social media.
Furthermore, have you seen the salary range for social media managers? It’s a lot of dollars (as it should be) and then there is the benefit package. The benefit package I offer you is a dedicated writer who writes original content and brands your business. You are your business, you build it. I build your brand and get you social media recognition. There is a difference.
Here is a great link I found this week:
One last thing, I love what I do. I love writing. I love creating. Did I mention I am good at it too? But I am no expert, being good at writing works for me.